Record Store Day is an annual event for independent records stores around the world, for some, it’s even bigger than Christmas. The concept for the campaign for RSD 2020 grew organically as the shop had a number of live in-store events and along with several Irish artists releasing new albums, there was a sense of celebration and festival of music.
Tower Records: Where Everyday Is A Festival
We had fun with the festival concept and created a music festival map. We sublimated stages and amusements from music festivals with products and genre sections from the Tower Records store.
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Media presence: RTE News.
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