POSTER CAMPAIGN: DIGITAL & PRINT
Below, on the left is the poster distilled into its smallest form. On the right a more "Silent Night" approach to campaign as the shop closed its doors for two days so its staff could get some rest after some very busy weeks in the build up to Christmas.
The promotional poster for the Christmas campaign highlighted all the best selling and upcoming releases of 2019. The illustration of Santa was something uniquely Tower Records, emphasising the rough and readiness of the shop while exploiting its mad nature.
A Christmas gift guide/zine year in review.
The Christmas campaign for 2019 was to be a stripped back, fun affair, that would balance product promotion, staff choices and opinions from local Irish artists. With this in mind, the gift guide was formed with a zine like mindset bringing Tower Records back to its independent roots.
This approach allowed for a year in review, capturing the in store live events that Tower Records hosted, as well using local Irish talent to promote Irish releases that the general public might not be aware of or may not get as much radio play. Along with staff insights and reviews.
