Tower Hi-Fi wanted to create a sense of accessibility and openness for its shop.
This took the form of dynamic shapes and colours that reflected the fluid nature of music. While balanced with a clean minimalist design that is complementary of the brands sold in the shop. Tower Hi-Fi knows that hi-fi stores can seem overwhelming due to there pristine nature. This can cause customers to feel overly cautious and out of place when visiting the stores. This was a partial reason why the brand concept was based around openness and friendliness.
Stationery
Promontional Pieces
Black Friday Poster Campaign
