Tower Records
Your Music, Your Life Sale
Your Music, Your Life Sale
Campaign + Branding + Print + Digital
Role
Designer
Summary
With a lot of positivity in the air from two major Irish referendums being passed we embraced this feeling with our latest campaign. We did this by playing around with the iconic Tower Records slogan "No Music, No Life".
We subverted the playful negative, to a more positive and personal message focusing on the "you" the customer. This is reflected in the design through bright and dynamic colours.
Record Store Day is an annual celebration of brick-and-mortar independent record stores, with exclusive releases and live events.
RSD SOCIAL MEDIA PROMOTIONAL PIECES
