Wiire
Online Balance Transfer Flow
Role
UX / UI Design
Summary
Wiire is a balance transfer flow for an online bank that allows users to send and receive money in a few simple steps. Wiire's goal is to make transactions smoother and unintrusive to a users day to day life.
Problem Statement
Available online banking services have clunky designs and inefficient systems which make bank transfers unengaging experiences.
Banking applications primarily centred the application on the bank as a communicator rather than the user.
Project Goals
Design a bank transfer webflow to be user-friendly and professional, which centres the user and provides a fast and simple process for sending and requesting money from friends.
Understanding The User
User research
Personas
Problem statements
User journey maps
UX Challenges
I conducted user interviews, which I developed into empathy maps, customer journeys and personas which informed the design. I discovered that many target users are frustrated with how long it takes to make bank transfers through their standard banking app.
User Research: Pain Points
Not User Centred: Online banking websites focus more on promoting bank services, rather than giving the user control.
Not Intuitive: Sending money between accounts can take too long, with too many steps.
No Management: Planning and managing bank transfers are non-existent.
User Centred Banking
when the user signs into their account, they are greeted with information centred around them. The user is put first, with all the information they need about online banking transfers and management.
Intuitive Transfers
Users can now easily search, select and group contacts making sending and receiving transfers smoother and more efficient.
Managing Transfers
Managing and planning future transfers through direct debit or personal expenditures is nonexistent in banking apps. By adding a calendar to the user's experience, users can see what and when money is coming in and going out.
Impact
Our target users shared that the design was intuitive to navigate through, simple and concise yet still friendly, and demonstrated a clear visual hierarchy.
Reflection
I learned that even the simplest comment, could have a huge impact. So listen to everything said in interviews, because sometimes the best answers come from questions that were not asked.
Further Development
As this was primarily a web flow exercise, the calendar feature would be great to develop further.
Identify any additional areas of need and ideate new features
More Testing
